Client: The Learning Experience®
The Learning Experience®is the nation’s fastest growing Academy of Early Education for children ages six weeks to six years old. They prepare children academically and socially via innovative scholastic and enrichment programs such as the L.E.A.P.® curriculum, a cutting-edge proprietary approach to learning which has 9 out of 10 of its children entering Kindergarten already reading.
Overview: We partnered with a local first grader in her mission to hydrate local Houston firefighters by collecting donations of sports drinks. After learning that the city did not provide beverages with electrolytes like Gatorade to local firefighters during the hottest months of the year, Mission Hydrate Houston was born.
Goal: To support local Houston firefighters, increase brand awareness, and drive enrollment for The Learning Experience® schools.
Strategy:
Community Partnership: Collaborated with local businesses and organizations to spread the word via flyers and crafted emails to participate in collecting donations.Social Media Campaign: Crafted and utilized video and photo content to spread awareness and encourage participation.
Community Involvement: Established The Learning Experience® schools as drop-off centers for donations.
Onsite Back-to-School Bash: Hosted events featuring vendors, activities, and food to celebrate firefighters and the campaign.
Franchisee Support: Developed digital kits for franchisees, including social media copy, images, yard signs, photo booth props, promo emails, vendor outreach emails, sticker templates, and flyers.Results:
Increased Brand Exposure: The campaign successfully raised awareness for The Learning Experience® schools in the Houston area.
Enrollment Growth: Experienced a 10% increase in enrollment.
Community Impact: Collected over 900 gallons of sports drinks for local firefighters.
Media Coverage: Garnered impressions through coverage in online publications like
Fire Rescue 1, Kids Out and About Houston, Kid 101, and Community Impact.
Key Takeaways:
Community Engagement: Partnering with local organizations and individuals fosters strong community relationships.Social Media Impact: Leveraging social media effectively spreads awareness and encourages participation.
Experiential Marketing: On-site events create memorable experiences and drive engagement.Positive Impact: Giving back to the community can have a significant impact on brand reputation and customer loyalty.
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