Client: The Learning Experience®
Overview: The Learning Experience® is the nation’s fastest growing Academy of Early Education for children ages six weeks to six years old. They prepare children academically and socially via innovative scholastic and enrichment programs such as the L.E.A.P.® curriculum, a cutting-edge proprietary approach to learning which has 9 out of 10 of its children entering Kindergarten already reading.
Goal: To increase brand awareness and educate parents about the benefits of The Learning Experience®'s early education programs.
Strategy:
Influencer Partnership: Collaborated with ModernMom, a popular parenting blog, to reach a wider audience.
Engaging Content: Created a narrative highlighting The Learning Experience®'s unique offerings and the positive impact on children's development.
Incentivized Participation: Offered $100 Visa gift cards to encourage engagement and participation.
Results:
Social Media Success: The #LearnPlayGrow Twitter party generated over 8,000 tweets, reaching 67 million accounts and increasing The Learning Experience®'s followers by 20%.
Brand Awareness: The campaign effectively raised awareness of The Learning Experience® as a leading provider of early education.
Audience Engagement: The interactive nature of the Twitter party fostered meaningful connections with potential parents.The #LearnPlayGrow Twitter Party produced over 8,000 tweets, reached 67 million Twitter accounts and increased The Learning Experience’s followers by 20%.
Key Takeaways:
Influencer Partnerships: Collaborating with industry influencers can significantly amplify brand reach.
Engaging Content: High-quality content that resonates with the target audience is essential for social media success.
Incentivized Engagement: Offering incentives can encourage participation and generate buzz around a campaign.
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